for values.

For us, this means to develop, to increase, and to harness brand value for our clients.

unleash your brand.

Is your brand reaching its full potential? Every business leader should keep in mind that a considerable portion of their company’s value comes from intangible assets, such as a powerful brand. Today, the value of a brand can already account for more than 60% of the value of a company. 

We focus on tapping this potential for our customers and making it strategically viable.

our story.

Our passion for branding is at the heart of everything we do. Our firm was founded in 2011 by Walter Brecht and Alexander Rauch, both of whom already with many years of experience in brand management and consulting, including through their management positions at Interbrand. And as a consulting boutique, we have been dedicated to delivering the highest quality work possible ever since. 

This also means to continuously expand our expertise through innovative tools, especially for brand analytics, controlling, and valuation. Because our driving force has always been the measurable contribution of the brand to corporate success. And because our enthusiasm for all aspects of branding never wavers.

our aspiration.

We are here to elevate the value of our clients' brand and in turn, their corporate value. We measure our success by the impact our work has on our clients' entrepreneurial growth. We believe that effective consulting is a partnership built on equality, where we share our vast expertise in brand and management duties across various industries.

Our solutions are tailor-made and are not limited by methodology or workload constraints. Our team is always responsive and adaptable to our client's needs, and we have access to the knowledge and resources of our partners in specialized fields of marketing and branding. 

our experience.

Don't hesitate to get in touch. We'll get back to you as soon as possible.

Im Klapperhof 33

D-50670 Cologne 

+49 221 474 438-0


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