Brand management
Are your brand management efforts consistently and efficiently increasing the value of your brand? Are your brand management structures, processes and instruments "state-of-the-art"? We work with you to optimize the management of your brand. If required, we can also take on interim management or outsourcing tasks.
Case study: Bayer
The challenge:
The carve-out of Bayer Material Science not only created a new company, but also a new brand: Covestro. In this context, Bayer management naturally also asked the question: "How much will the rebranding cost?"
Our solution:
Spirit for Brands not only has extensive experience in planning and implementing corporate rebranding efforts, we also have the relevant data and benchmarks at our disposal. This enabled us to develop scenarios for Bayer brand management that combined realistic assumptions with variable targets. On this basis, we worked together with our client to derive clear recommendations for management.
The result:
Company management was not only able to estimate the effort, but also systematically plan the work steps. The rebranding effort was mastered successfully.